Complete Guide to Digital Signage: Types, Costs, and Installation

What Is Digital Signage and Why Is It Trending?

Digital signage is an electronic display system that uses screens or projectors to present video, images, and text-based information. As a next-generation communication tool replacing traditional paper posters and static signs, digital signage is being adopted across retail stores, offices, commercial facilities, and public spaces. Its appeal lies in the flexibility to update content remotely and instantly, the high engagement power of video and dynamic content, and the ability to measure effectiveness through data analytics. Adoption is growing rapidly throughout the commercial areas and office buildings of Shinagawa, Tokyo.

Three Types of Digital Signage

Digital signage falls into three main categories. Standalone systems use USB drives or SD cards for content updates and require no network infrastructure, minimizing initial costs. Networked systems distribute and manage content from the cloud via the internet, enabling simultaneous delivery to multiple locations and remote updates. Interactive systems feature touchscreens or sensors that facilitate two-way communication with viewers, creating engaging and personalized experiences.

Cost Overview: Initial Investment and Running Costs

Digital signage costs vary significantly based on display size, type, installation method, and whether a content management system is included. Entry-level standalone displays can be deployed for approximately 100,000 to 300,000 yen. Networked systems, including displays and CMS, typically range from 500,000 to 1,500,000 yen. Interactive systems can cost upward of 1,000,000 to 3,000,000 yen depending on feature complexity. Ongoing costs include electricity, monthly CMS subscription fees, and content update expenses.

Choosing the Right Location and Installation Method

Maximizing the impact of digital signage depends on selecting the optimal location and installation approach. Consider placement at store entrances, window displays, checkout areas, wall mounts, or ceiling-suspended configurations depending on your objectives. Outdoor installations require weather-resistant displays with waterproof, dustproof, and high-brightness specifications. Installation may involve electrical work, network cabling, and structural reinforcement, along with compliance checks for building regulations and fire codes. We recommend consulting with installers experienced in Shinagawa's commercial facilities and office buildings.

Key Criteria for Selecting a Content Management System

A content management system is essential for operating networked digital signage. Key selection criteria include ease of use, template variety, scheduled content delivery, multi-device support, and analytics and reporting capabilities. Cloud-based CMS platforms allow content updates from anywhere with internet access and enable centralized management of signage across multiple locations. Future scalability and API integration capabilities are also important considerations.

The Implementation Process: From Planning to Go-Live

Digital signage implementation begins with clarifying objectives and installation locations. Hardware selection and content planning proceed in parallel, followed by installation and system configuration. After initial content is loaded and test operation confirms everything works correctly, the system moves to full production. Post-launch, running a continuous improvement cycle of measuring effectiveness and refining content is essential. In Shinagawa's commercial areas, seasonal and event-driven content updates are particularly effective at driving engagement.

Get Started with Oflight Inc.

Deploying digital signage requires broad expertise spanning hardware selection, content creation, installation, and ongoing operational support. Headquartered in Shinagawa, Tokyo, Oflight Inc. leverages extensive experience in retail, office, and commercial signage deployments to provide end-to-end solutions tailored to your goals and budget. If you are considering digital signage for your business, contact Oflight Inc. today for a free consultation.