Local SEO Basics for Tokyo | How Local Businesses Can Rank Higher

What is Local SEO?

Local SEO (MEO: Map Engine Optimization) refers to strategies for ranking your business higher in location-based search queries like 'Shinagawa software development' or 'Shibuya web design'. By appearing in Google Maps search results (the local pack), you can significantly increase inquiries from local customers.

1. Optimize Google Business Profile (GBP)

Google Business Profile is the most important element of local SEO. Key points: - Enter accurate business name, address, and phone number (NAP) - Keep business hours up to date - Set appropriate categories (primary + secondary) - Regularly upload high-quality photos - Use the posting feature to share updates

2. Ensure NAP Consistency

It's crucial to unify your NAP (Name, Address, Phone) notation across your website, GBP, and directory sites. Inconsistencies negatively impact Google's trust evaluation.

3. Create Location-Specific Content

Creating content that combines location names with service names — like 'Why Choose a Shinagawa Development Company' — improves visibility in local searches.

4. Implement Structured Data (JSON-LD)

Implementing LocalBusiness schema markup on your website helps Google understand your office location, contact info, and services programmatically. This increases chances of appearing in rich results.

Summary

Local SEO is the most cost-effective customer acquisition strategy for location-based businesses. Focus on GBP optimization, NAP consistency, location-specific content, and structured data. Oflight Inc. also provides local SEO-optimized website development. Feel free to contact us.