Articles tagged "Sales Automation"

GTM Engineer (Go-To-Market Engineer) is a new sales automation role coined by Clay. Covers $160K+ US salary, required skills (Python, Clay, Zapier, n8n, prompt engineering), Airbyte case study (5x lead generation), and career prospects in Japan. Not related to Google Tag Manager.

A practical guide to building sales automation workflows as a GTM Engineer. Learn how to automate lead generation, detect intent signals, and generate personalized emails using Clay's FETE framework to streamline BtoB sales processes.