Mobile2026-05-17
App Store Connect
Also known as: ASC / iTunes Connect
Apple's portal for review submissions, TestFlight beta, revenue reports, and ASO metadata. Requires a 99 USD/year developer account.
Overview
App Store Connect manages the full iOS app lifecycle: TestFlight beta distribution, Xcode build uploads, and App Store metadata. It's the single portal between developer and the App Store.
ASO utilization
Managing metadata in App Store Connect is central to ASO strategy. For tips on growing downloads through titles, descriptions, screenshots, and review management, see the App Store Optimization (ASO) complete guide.
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