AI Provider2026-05-17
Perplexity
Also known as: Perplexity / Perplexity AI / Perplexity.ai
Startup offering an AI search engine that combines real-time web search with LLMs. Cited answers ensure source traceability, driving rapid adoption as a Google Search alternative.
Overview
Perplexity queries multiple web sources in real time and presents a summary alongside citations. From an LLMO perspective, optimising for Perplexity is becoming as important as traditional SEO. See LLMO complete guide.
Business model
Offers Perplexity Pro (subscription) and API access. Internally leverages multiple LLMs including Claude, GPT, and its own Sonar model within a proprietary search-focused RAG pipeline.
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