SEO2026-05-17
Google Business Profile
Also known as: GBP / Googleビジネスプロフィール / 旧Google マイビジネス
Google's free tool for managing business information shown in Google Search and Maps. Optimizing it is one of the most impactful local SEO tactics. Formerly called Google My Business.
Overview
A fully optimized GBP increases chances of appearing in the local pack for area searches. Beyond accurate name, address, phone, hours, and category, adding photos, responding to reviews, and posting regularly all improve ranking signals.
Integration with SEO
GBP information must match the NAP data on the website and the LocalBusiness Schema.org markup. See Tokyo Local SEO Basics for step-by-step configuration guidance.
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