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SEO2026-05-17

Local SEO

Also known as: ローカルSEO / 地域SEO / Local Search Optimization

A branch of SEO focused on ranking for location-specific queries. Key tactics include optimizing Google Business Profile, targeting local keywords, maintaining consistent NAP data, and managing reviews.


Overview

Local SEO targets appearing in Google Maps and the local pack for queries like 'IT company in Shinagawa'. Key ranking factors are NAP (Name, Address, Phone) consistency, Google Business Profile completeness, and location-relevant content.

Practical Guides

For IT and web companies in the Tokyo area, see Tokyo Local SEO Basics and Marketing Growth Guide for Shinagawa IT Companies.

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